In the ever-evolving landscape of cosmetics and skin care, one trend is shining brighter than ever – the rise of nutricosmetics. They represent products and ingredients that function as nutritional supplements, nurturing the innate beauty of skin, nails, and hair from within. Nutricosmetics are ingestible beauty products with health and beauty benefits to improve the skin, hair or nails.

The beauty ingestible market is projected to grow from $3.56B in 2022 to $9.22B in 2031. This significant growth is driven by factors such as improved consumer awareness about the quality of ingredients in their beauty products and the increased focus on a holistic approach towards better nutrition to support healthier skin.

The nutricosmetics market trends in various global geographical regions differ. Euromonitor reported nutricosmetics supplements that offer additional skin-whitening benefits see increased demand in Southeast Asia, with L-cysteine and glutathione as examples of trending ingredients in this region. In Europe, there is growing consumer desire to delay ageing and long-term good health and beauty, which has boosted the demand for collagen, vitamin A, vitamin D, and omega-3 fatty acids supplements, which have been linked to providing overall skin health.

In this three-part series, we will explore the fascinating world of nutricosmetics, revealing the secrets of this emerging industry and examining the scientific basis, the growing research, and the innovative delivery formats that are changing how we consume beauty-enhancing nutrition. Together, we’ll navigate this transformative healthy skin nutrients journey and unlock its potential for your brand.

Crafting a new beauty narrative, Southeast Asia embraces nutricosmetics for a natural glow and holistic wellness. Credit: Shutterstock

Embracing Holistic Wellness: The Driving Force Behind Nutricosmetics

Wellness-focused consumers are at the forefront of the nutricosmetics market trends, embracing a holistic approach to well-being. This shift aligns seamlessly with McKinsey‘s extensive analysis of the wellness market, where individuals are no longer satisfied with surface-level beauty solutions. Instead, they seek to enhance both their overall health and appearance, transcending the conventional use of topical creams and serums. The age-old adage exemplifies this beauty from within approach, “you are what you eat.”

This mindset resonates with a younger, well-educated audience between 15 and 30, who are becoming the dominant force in the nutricosmetics market. This demographic shift can be attributed to changing beauty routines. In the past, women typically began using beauty products around 35 years old. However, with a growing awareness that skin health like elasticity, tonus, collagen structure or ability to cope with external stressors – such as air pollutants and UV rays – decrease from as early as 25 years old, many now opt for collagen, nicotinamide mononucleotide (NMN) and other supplements to proactively maintain their natural healthy skin.

To satisfy this demographic, brands have improved to provide individualized solutions for different skin concerns such as acne, pigmentation, or sensitivity. For instance, brands are increasing their focus on natural, organic and vegan ingredients from plant extracts to appeal to consumers who are averse to synthetic and chemical ingredients. With the rise of eco-conscious consumers, brands also emphasize appealing taste flavors, textures, and packaging conforming to ethical and sustainable standards.

Efficacy drives purchase decisions. Today’s beauty consumer increasingly research beauty products online to find the most efficacious products, driving ingredient-led beauty searches. Brands should use ingredients that have been scientifically proven, such as Spermidine, NMN, L-Cysteine and Astaxanthin, and inform consumers about how these ingredients can improve their beauty and health.

Moreover, these products extend beyond skincare benefits, promoting overall well-being, accommodating diverse lifestyles, offering convenience, and infusing a sense of enjoyment into daily routines. This evolution is accompanied by a growing body of scientific evidence supporting nutricosmetics, as research and academic acceptance contribute to their expanding presence in the wellness market.

The expansion of beauty ingestible market is propelled by heightened consumer awareness and the convergence of nutrition, dermatology, and wellness within the beauty industry. Credit: Shutterstock

The Ultimate Beauty Fusion: Innovations in Inner and Outer Beauty

Nutricosmetics should be backed by scientific claims and offer a versatile toolkit to address many beauty concerns, making them the ultimate beauty fusion. More than 50% of consumers consider scientific evidence for ingredients important when choosing a nutritional product, and one out of three consumers check the effectiveness of skincare ingredients before buying them. SanderStrothmann is committed to developing nutricosmetics products based on scientifically backed evidence.

Consumers integrate nutricosmetics supplements as part of their skin beauty regimens to combat signs of aging, promote hair growth, or enhance skin radiance. For example, drinkable hyaluronic acid supplements have proven to significantly increase in skin elasticity and hydration, while gummy vitamins containing biotin, folic acid, and vitamin C support hair growth and health.

However, nutricosmetics are not just about ingesting supplements. They also offer a complementary combination of topical skincare products that work in harmony with the oral products, providing a holistic approach to beauty that targets both inner health and external appearance. By using both topical and ingestible beauty products together, consumers can increase the effectiveness of the active ingredients, delivering faster and more visible results.

This synergy allows individuals to create a personalized skin beauty regimens that caters to their unique needs. For example, consumers can protect their skin from sun damage by using both SPF products and capsules that contain ingredients like lycopene and beta-carotene, which have been shown to reduce the minimum erythema dose (MED), the amount of UV radiation that causes sunburn. By combining topical and oral beauty products, consumers can enhance the efficacy of the active ingredients, achieving faster and more noticeable results.

Nutricosmetics redefine personalized beauty in step with wellness-conscious consumers. Credit: Shutterstock

Moreover, nutricosmetic brands go a step further by pairing and marketing “inner” and “outer” holistic solutions to their consumers. These include serums, creams, masks, and sprays matching ingestible beauty supplements. For instance, brands have the first-mover advantage by offering a comprehensive range of skincare products and nutricosmetic supplements that work synergistically to nourish the skin inside out, creating a balanced beauty fusion that goes beyond conventional limits.

Conclusion

As we have seen, the world of nutricosmetics is rapidly evolving, providing a holistic and personalized approach to beauty that resonates with wellness-focused consumers. The future of the beauty industry is intricately intertwined with the potential of nutricosmetics, which has the power to revolutionize how we approach beauty and self-care.

For brands in the cosmetic and skincare industry, the key to success lies in staying closely attuned to consumer demands, harnessing the potential of science-backed ingredients, and continually pushing the boundaries of nutricosmetic science. The journey to unlock the beauty from within is an ongoing one, and it’s an exciting time to be a part of this transformative industry.

As you navigate this dynamic landscape, remember that SanderStrothmann, a contract development and manufacturing (CDMO) partner, is here to support your journey into the world of nutricosmetics. Our expertise in product development and innovation in both nutricosmetics and cosmetics can help you bring your vision to life and meet the evolving demands of the market. To discover more about the trends and opportunities in this fascinating field, keep an eye out for our upcoming articles on the scientific basis of nutricosmetics, as well as the novel delivery formats of nutricosmetics.

Contact us today to find out how we can help you achieve your nutricosmetic goals.