Case Studies
Safe and broad-spectrum effective wound rinse for consumer household use
Requirement:
There is a growing awareness of the risks associated with wound infections caused by contaminants, dirt, and microbial contamination, even after minor injuries. Adequate wound rinses can prevent non-healing wounds, painful inflammation, and infections.
Our client is a large multinational corporation in the pharmaceutical OTC business. European competent authorities impose significant regulatory hurdles, limiting options for active ingredients and extending time to market. The client's business was under pressure from a competitor selling an outdated but commercially successful wound rinse.
Solution:
Drawing on our extensive knowledge in wound care and our vast scientific network, we identified a technology previously only used in hospitals. In less than a year, we leveraged existing efficacy data, adapted consumer-friendly packaging, obtained approval for consumer use, and agreed upon label claims with competent authorities. Our client now offers a technology that is superior to all existing wound rinse solutions in terms of onset of action, efficacy, skin tolerance, and ease of use. Due to the excellent safety profile of the product, it is even approved for use in children as young as 1 year old. With a distinct positioning, superior efficacy, and excellent safety profile, our client can stand out from its competitors by offering advanced solutions.
Market-disruptive hair care formulation for a global pharmaceutical company
Requirement:
Our client is one of the major global pharmaceutical companies. In the pharmaceutical industry, it's common for global companies to adopt similar development strategies for both cosmetic and medical devices, which requires complex substance testing and studies that results in longer development cycles. The client was seeking a capable CDMO partner to develop a hair care range for their consumer health business. The main challenge was to plan and manage the project efficiently whilst fulfilling the high pharmaceutical standards in new product development.
Solution:
Based on our vast experence working with pharmaceutical companies, we efficiently managed the project timelines to factor in the meticulous quality requirements of our client. Through close collaboration between the client's and our R&D teams, we successfully introduced a novel and market-disruptive formulation, and developed a highly effective product that surpassed all rigorous penetration tests. We also provide continuous support for our clients' sales teams' training and objection handling, enriching them with the scientific knowledge and marketing strategies to promote the products to their target customers.
A green alternative for a European repellent brand
Requirement:
Our client, a leading repellent brand in the European pharmacy market, owns a wide range of synthetic repellent products covering protection against all insect pests, including lice, ticks, and tropical mosquitoes. However, with the changing consumer preferences for natural products, the client soon faced with the challenge of offering consumers a plant-based alternative to their existing collection of synthetic repellents. They approached us to develop a plant-based repellent range to cater to consumers who prefers natural products.
Solution:
Our R&D team was able to develop a new plant-based repellent range that is sold under the same brand as the client's existing synthetic repellent products. By expanding the repellent range into natural-based products, our client managed to grow thei sales revenue by targeting both existing and new customers. As a result, the client increases their brand share and even strengthens their market position against their competitors. We have since extended our collaboration with the client beyond classical repellents, and havebeen helping them to develop other products, such as head lice treatments.
Transformational innovative teeth whitening product for the oral care industry
Requirement:
One of the leading oral care brands approached us with the objective of developing a cutting-edge solution for discoloured teeth. Their requirements were to incorporate active whitening complex, anti-caries properties, and a refreshing flavour for long-lasting fresh breath.
Solution:
Utilising our extensive scientific expertise and advanced knowledge on teeth whitening trends, our development team created a unique 2-phase product which revolutionized dental care. In addition to its innovative formulation incorporating our clients' specifications, we designed and manufactured a new bottle packaging that is user-friendly and stands out from the crowded oral care market. We even conducted extensive human application testing to ensure the compatibility of the new teeth whitening product with other oral care products.
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